Carolyn Duarte
Here are 5 FREE tools to level up your business' digital marketing
Did you hear that? FREE! Of course, a few of the apps offer subscriptions in order to get access to more features. However, the free...
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Carolyn Duarte
- 1 min
Will your business fit in a speedo?
You might be wondering, where could you possibly be going with that question? However I promise it’ll make sense in the end. Speedo is a...
Carolyn Duarte
- 2 min
What can YOU learn from JcPenny's failed pricing strategy?
Believe it or not, JcPenny was one of the first department stores to go virtual. However, they’re not doing so hot now, and let’s see...
Carolyn Duarte
- 2 min
Calling all seasonal business!!!
While your business may be seasonal, your advertising should not be. It's easy to just unplug after a successful season, and neglect your...
Carolyn Duarte
- 2 min
3 Types of Social Media Content
When it comes to business social media accounts, one mistake that a lot of pages do is make all of their content promotional. This simply...
Carolyn Duarte
- 2 min
Mistakes to avoid on your website!
Creating a website can come with lots of trial and error. Whether it’s design updating, finding out what features work best for your...
Carolyn Duarte
- 2 min
5 ways to improve your business' social media game NOW!
This isn't going to be one of those "do this and you'll gain 10k followers!" Because let's be honest, organic growth is what counts. This...
Carolyn Duarte
- 2 min
What NOT to do on your social media...
A few days ago we went over what you should do, so now let's talk about what you can skip over. If you apply these changes to your social...
Carolyn Duarte
- 2 min
Myth or Fact: Paid Advertising Edition
Let's play a game & custom some common myths about paid advertising (hint: they're all myths). #1 Paid advertising is too expensive for...
Carolyn Duarte
- 2 min
Best Super Bowl ad ever?
Time to chat about one of my favorite parts of the superbowl… the advertisements! NBC announced that they actually sold out their Super...
Carolyn Duarte
- 2 min
Google my... what?
Google My Business!!! Even if you’re not sure what Google My Business (GMB) is, you’ve definitely seen it! Anytime you search for a...
Carolyn Duarte
- 2 min
The Power of Youtube
"I'm already running Google Search ads, so what can Youtube add for me?" Let’s go over exactly why it’s so powerful, other than the...
Carolyn Duarte
- 1 min
The difference between running ads and running ads effectively!
A/b testing could be the difference between running ads and running ads effectively. Let me tell you more about this amazing tool that...
Carolyn Duarte
- 2 min
PPC Ads 101
Are you new to PPC ads, or Pay-per-click? While Google ads can feel like an entirely new science, we’re here to help you with the basic...
Carolyn Duarte
- 2 min
Why do I need to advertise on multiple channels?
We all know that ads are virtually everywhere: search pages, Youtube, apps, Gmail, and so much more. So how are you, a business owner,...
Carolyn Duarte
- 2 min
Google Ads vs. Facebook Ads
When choosing what platform to use for your business’ advertising, how do you decide between Google or Facebook? First things first,...
Jeff Smith
- 2 min
Let Your Blog Flag Fly!
Is the content worth click on? I encourage roughly 1500 characters as a target length, because of how limited attention spans are.
Jeff Smith
- 2 min
How to Create Professional Ads for Free
There are 3 main categories for social media ads; awareness, consideration & conversion. These must be understood for anyone considering
Jeff Smith
- 1 min
The Most Absurd Ad Ever
Trumpy Bear is a thing & because of this, anything in advertising is possible. I thought this was a joke, while I was watching it.
Jeff Smith
- 1 min
Viva La Brand
They spend, share and create in a time when traditional media companies are dying by the day. For example, iHeartMedia ‘shocked’ the country