• Carolyn Duarte

The Power of Youtube

Updated: Feb 9

"I'm already running Google Search ads, so what can Youtube add for me?" Let’s go over exactly why it’s so powerful, other than the billions of users of course.


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First of all, let’s talk about audience attention and engagement. Unlike TV, Youtube users can watch whatever they want, when they want it. This translates to people are actively watching and engaging. It’s not like TV where you might be waiting for your program to come on, so you’re not really paying attention.


Next, the actual data and tools. Because Youtube is partnered with Google, the same amazing features that are available with Google Ads, are available with youtube. This means that the insights and advanced tools are top notch, so if you know how to understand it all you have everything you need to create a successful campaign.


After this comes all of the different advertising placements. Next time you watch a youtube video, pay attention to where you see these ads. They come up on your home feed, at the beginning, during, or after the video, short or long ads, skippable ads or non-skippable ones. With so many options, there really is an option for every marketing goal AND budget!


Lastly, outside of the 2 billion regular users, there are also the people who go to youtube just to research a product. In fact, over 55% of people search for a product on Google, then use Youtube to learn more before purchase. How can you use this statistic to your advantage? Let’s say you own a bike company. With the right marketing team, you can select your audience to be those who are researching bike options. This allows you to place your ads on relevant videos, providing the right customers with the right message at the right time!


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