Organic reach simply won’t do it anymore. Don’t be surprised when you put effort into a project or your brand’s image within the community and even those you think are paying attention don’t notice. Almost everything exists for attention, because attention is revenue. We have access to several ‘free’ platforms for advertising our small businesses using organic advertising. If you rely solely on organic reach on each of these platforms, you will likely only be reaching approxi

Technology! Alright, let’s keep with the ‘back-to-school’ theme here and define the word like it’s a presentation. “The application of scientific knowledge for practical purposes, especially in industry”. CIL Digital Marketing, (Cape it Local) honestly believes that technology is going to keep local businesses running longer, not be the result of their demise. I don’t know why local businesses bash technology, instead of embracing it. Like it or not, technology has reached Ca

Now that “Summer” is over; school busses are occupying local roads (not so many CT & NY plates) and pumpkins are on our minds, how is your businesses looking? Does your local business have a strategy for year-round success? If you were planning on the tourism industry, were they able to find you? We really hope the answers are yes; because starting today, some businesses are concerned about slowing down for the offseason. Although, I highly doubt they will be taking the time

Why does Social Media get such a bad rap? Is it because we associate the term with phone-addicted tweens who would rather engage digitally than in real life? Maybe. Is it because for a lot of us, social media isn't something that comes naturally? Maybe. Unless you're a millennial or Gen Z, most of us didn't grow up with social media, and, if looked at in the "big picture" sense, it can be extremely overwhelming. What to post, when, how to caption, how to follow, get followers

Local SEO is what Cape It Local does best. We have a strategy that is guaranteed to make you stand out. Everything plays together to boost your company’s digital profile. It doesn’t matter what gets likes, it matters what pays your business. We write these blogs for Cape it Local Digital Marketing, knowing they won’t generate daily discussions on our website or social media. However, we know the words we are using in them are going towards our Google Search Engine Optimizatio

Sometimes when we think about marketing, it can feel like a mountain of tasks we just don’t have time for, as business owners. One thing we have noticed as a company, and as creators, is that quality engagement, leads and growth are usually just one click away. One piece of content away. Reaching your audience in a way that is meaningful and generates conversations, clicks and revenue is typically just one piece of good content away. And what “good content” is for each busine

Why do we put so much pressure on ourselves as small business owners? There is a double standard that ‘established’ businesses can make mistakes and that they have more control over the terms of the environment. I am not talking about how our customers & clients see our business, instead the double standard that we are putting on our own businesses. Maybe I am alone on this & I would honestly love input from those that read this. I feel there are some unwritten rules that say

Content. We hear this word a lot, yet many of us can’t identify what it is. Content creation is a massive component of digital marketing and what we do at CIL. Content creation is the process of identifying who you are as a brand and building, designing, implementing video, image and copy that connects you to your online consumers, readers and followers. Often times, we are so consumed by the everyday stresses of running our businesses that content creation falls short on the

Videos – I push for them constantly with my clients! They are one of the single most important pieces of content available on social media. Even a 3-second GIF, watched to completion can be extremely beneficial. Do you wonder why bullshit pages exist, pushing trash videos or slide shows? It is to collect data and build audiences for ads. That’s it. They don’t care about the content they push out. CIL could easily crank out “Click-bait”. A misleading image and an attention-gr

As a small business owner, you know that content is a must. Content is the reason social media exists & the reason that radio and print media are in a race for non-existence. That is kind of a joke, I’m sure they will find a way to survive. I do know that locally, 15 of the 20 radio stations have declined in the ratings over the last 3 Neilson cycles * As of 8-7-19. The “real world” is a special place, full of amazing people. The Internet is too. However, it can be frustratin

You've heard videos are the way to go & you need to be doing them for your marketing. In a few sentences, let me see if I can summarize it. 1st, someone is likely going to stop scrolling with movement over a still image. That's obvious, right? More importantly, we are able to collect various amounts of data from users who watch your videos. For example, on Facebook the magic number is 3 seconds. From a 3 second view you can create a powerful audience! Think of the videos you

Learning the art of remarketing has been one of the most rewarding challenges for Cape It Local, from its creation. Remarketing is a fairly easy process. The challenges and immediate rewards have come from creating the websites, marketing plans and followings that allow the process to take place. There are certain engagement minimums that must take place before remarketing can become effective & an organic hustle is usually required. Our clients are not coming from the VC wor

Imagine, having value from every website visitor. The conversion rate( regardless of your marketing company/web designer/industry) is typically always extremely low. We are talking a blanket 3-5%, if that. Are you able to gain some sort of value from the 95-97% of users that visit your site? You are putting in the work to get them to your site, why not see the benefits? We know, overall that consumers are becoming less and less concerned with privacy and cookies. South Park j