Organic reach simply won’t do it anymore. Don’t be surprised when you put effort into a project or your brand’s image within the...

Technology! Alright, let’s keep with the ‘back-to-school’ theme here and define the word like it’s a presentation. “The application of...

Now that “Summer” is over; school busses are occupying local roads (not so many CT & NY plates) and pumpkins are on our minds, how is...

Why does Social Media get such a bad rap? Is it because we associate the term with phone-addicted tweens who would rather engage...

Local SEO is what Cape It Local does best. We have a strategy that is guaranteed to make you stand out. Everything plays together to...

Sometimes when we think about marketing, it can feel like a mountain of tasks we just don’t have time for, as business owners. One thing...

Why do we put so much pressure on ourselves as small business owners? There is a double standard that ‘established’ businesses can make...

Content. We hear this word a lot, yet many of us can’t identify what it is. Content creation is a massive component of digital marketing...

Videos – I push for them constantly with my clients! They are one of the single most important pieces of content available on social...

As a small business owner, you know that content is a must. Content is the reason social media exists & the reason that radio and print...

You've heard videos are the way to go & you need to be doing them for your marketing. In a few sentences, let me see if I can summarize...

Learning the art of remarketing has been one of the most rewarding challenges for Cape It Local, from its creation. Remarketing is a...

Imagine, having value from every website visitor. The conversion rate( regardless of your marketing company/web designer/industry) is...