Organic reach simply won’t do it anymore. Don’t be surprised when you put effort into a project or your brand’s image within the community and even those you think are paying attention don’t notice. Almost everything exists for attention, because attention is revenue. We have access to several ‘free’ platforms for advertising our small businesses using organic advertising. If you rely solely on organic reach on each of these platforms, you will likely only be reaching approxi

Technology! Alright, let’s keep with the ‘back-to-school’ theme here and define the word like it’s a presentation. “The application of scientific knowledge for practical purposes, especially in industry”. CIL Digital Marketing, (Cape it Local) honestly believes that technology is going to keep local businesses running longer, not be the result of their demise. I don’t know why local businesses bash technology, instead of embracing it. Like it or not, technology has reached Ca

Now that “Summer” is over; school busses are occupying local roads (not so many CT & NY plates) and pumpkins are on our minds, how is your businesses looking? Does your local business have a strategy for year-round success? If you were planning on the tourism industry, were they able to find you? We really hope the answers are yes; because starting today, some businesses are concerned about slowing down for the offseason. Although, I highly doubt they will be taking the time

Why does Social Media get such a bad rap? Is it because we associate the term with phone-addicted tweens who would rather engage digitally than in real life? Maybe. Is it because for a lot of us, social media isn't something that comes naturally? Maybe. Unless you're a millennial or Gen Z, most of us didn't grow up with social media, and, if looked at in the "big picture" sense, it can be extremely overwhelming. What to post, when, how to caption, how to follow, get followers