So, should you post more to try to reach more? How is your content? Are you reaching the same roughly 10%? Do you really want to reach your existing audience only, anyway? This again goes back to two prior points I made in this blog post; ‘free’ & attention is revenue.
One company was pleasant, efficient and able to use Google Maps’ images to measure my yard and give me a quote over the phone. The other, well they were grumpy, short and … let’s just say this local company didn’t embrace technology so much.
How did you feel about seeing the red lines on the maps yesterday heading “off Cape”? If your gut was sinking, because locals and those tourists couldn’t find you online this summer, we need to talk about a long-term plan, that needs to start now.
Cape Cod is no exception, no matter how many times life-long locals say, “Cape Cod is different”. Google, Facebook, Instagram & LinkedIn simply don’t favor Cape Cod. I mean, they do have the entire world to care about.