September 5, 2019

So, should you post more to try to reach more? How is your content? Are you reaching the same roughly 10%? Do you really want to reach your existing audience only, anyway? This again goes back to two prior points I made in this blog post; ‘free’ & attention is revenue.

September 4, 2019

One company was pleasant, efficient and able to use Google Maps’ images to measure my yard and give me a quote over the phone. The other, well they were grumpy, short and … let’s just say this local company didn’t embrace technology so much.

September 3, 2019

How did you feel about seeing the red lines on the maps yesterday heading “off Cape”? If your gut was sinking, because locals and those tourists couldn’t find you online this summer, we need to talk about a long-term plan, that needs to start now.

August 30, 2019

Why does Social Media get such a bad rap? Is it because we associate the term with phone-addicted tweens who would rather engage digitally than in real life?

August 29, 2019

Cape Cod is no exception, no matter how many times life-long locals say, “Cape Cod is different”. Google, Facebook, Instagram & LinkedIn simply don’t favor Cape Cod. I mean, they do have the entire world to care about.

August 27, 2019

Sometimes when we think about marketing, it can feel like a mountain of tasks we just don’t have time for, as business owners.... leads and growth are just one click away.

August 26, 2019

This traditional mentality could be a safe way to go; however if that is not your personality stop pretending. We have talents, skills & values that keep our 'doors' open!

August 22, 2019

Content. We hear this word a lot, yet many of us can’t identify what it is. Content creation is a massive component of digital marketing and what we do at CIL

August 22, 2019

Videos – I push for them constantly with my clients! They are one of the single most important pieces of content available on social media. Even a 3-second GIF

August 21, 2019

As a small business owner, you know that content is a must. Content is the reason social media exists & the reason that radio and print media are in a race for non-existence.

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August 29, 2019